Story time! One of my jobs was Assistant Curator at a museum with a Japanese department. (Just go with it, it's too long to explain how that happened.) We were rebuilding a gallery and the designers - who don't read Japanese, mind you - had found this really artistic modern font that they wanted for the whole gallery. And it was quite cool. But it was the sans serif of kanji fonts. That thing was illegible. Additionally the gallery was MEANT to be about history so having an ultra modern font in there was much tonal dissonance. Anyways, they were so stuck on it that they quit and we had to hire new ones. Over a font.